The Phases of Being Viral on Social Media


Phases of ‪#‎Viral‬ on ‪#‎SocialMedia‬‪#‎thedress‬

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DAY ONE

-Some people share something cool
-It takes off on Reddit, Tumblr etc.
-People start to share on Facebook

HOUR EIGHT

-Gawker and Buzzfeed etc. share
-Waves of the masses find it and share

MINUTE 510

-First group of “who cares about ____” people pop up (who think they are being cool and anti______ but are just adding to the fervor)
-Ironic memes begin to appear

16 HOURS LATER

-Most people are annoyed by it
-The dullards begin to discover and post

DAY THREE

-People are now annoyed by those being contrarian about it
-Local television and talk shows bring it up
-Dullards begin to post ironic memes even though they don’t fully get “it”

THE WEEKEND

-It dies off
-SNL has a mediocre skit about it

WEEK OR SO PASSES

-Moms and grandmas who don’t use the Internet discover it
-That “what’s the whole ____ thing?” Guy finds it

THREE MONTHS LATER

-Used in commercial
-Secondary wave of fascination hits

SIX MONTHS PASS

-Popular blogs reanalyze this viral trend

END OF THE YEAR

-It’s brought up on lists

THE FOLLOWING MARCH

-It appears at SXSW and you can pay $10 to see it (all to promote short-lived web series)
-Social media gurus put it in their power points, tell corporations this is how to take their brand viral

TWO YEARS LATER

-Coworker sends you original link
-You go home and commit suicide after failing to deal with life problems and cheating spouse

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