Phases of #Viral on #SocialMedia. #thedress
DAY ONE
-Some people share something cool
-It takes off on Reddit, Tumblr etc.
-People start to share on Facebook
HOUR EIGHT
-Gawker and Buzzfeed etc. share
-Waves of the masses find it and share
MINUTE 510
-First group of “who cares about ____” people pop up (who think they are being cool and anti______ but are just adding to the fervor)
-Ironic memes begin to appear
16 HOURS LATER
-Most people are annoyed by it
-The dullards begin to discover and post
DAY THREE
-People are now annoyed by those being contrarian about it
-Local television and talk shows bring it up
-Dullards begin to post ironic memes even though they don’t fully get “it”
THE WEEKEND
-It dies off
-SNL has a mediocre skit about it
WEEK OR SO PASSES
-Moms and grandmas who don’t use the Internet discover it
-That “what’s the whole ____ thing?” Guy finds it
THREE MONTHS LATER
-Used in commercial
-Secondary wave of fascination hits
SIX MONTHS PASS
-Popular blogs reanalyze this viral trend
END OF THE YEAR
-It’s brought up on lists
THE FOLLOWING MARCH
-It appears at SXSW and you can pay $10 to see it (all to promote short-lived web series)
-Social media gurus put it in their power points, tell corporations this is how to take their brand viral
TWO YEARS LATER
-Coworker sends you original link
-You go home and commit suicide after failing to deal with life problems and cheating spouse